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The Power of One Drop

Vichy introduces its anti-aging treatment LiftActiv Serum 10.

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By: Jamie Matusow

Editor-in-Chief

Vichy Laboratoires has introduced what it calls “the power of one drop with new LiftActiv Serum 10.” This anti-aging serum is designed to go beyond fine lines and wrinkles to deliver visible results on wrinkles, pores, a loss of firmness and tonicity. LiftActiv Serum 10 is a lightweight, hydrating formula that combines Rhamnose in a 10% concentration with hyaluronic acid, ceramides and Vichy Thermal Water to give a powerful anti-aging treatment in a silky texture. Rhamnose, a naturally derived plant sugar, has been shown to stimulate rejuvenation of all skin surface layers simultaneously. A drop delivers an instant smoothing effect that leaves the skin firmer, tighter and velvety soft, according to the company. After one month, skin shows a reduction on the appearance of the four main types of facial wrinkles: eye contours, crow’s feet, forehead wrinkles and laugh lines. Vichy LiftActiv Serum 10 ($52.00) will be available beginning September 2012 at drug stores.

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